Despite being knocked-out in the group stage after losing all three of their games, India came back home more popular than ever. Subrata Pal, of Pune gained the most popularity after his impressive performances in goal for India during the Asian Cup.  At the same time, before the Asian Cup, Sunil Chhetri became the second Indian footballer in the modern footballing era to move abroad when he signed for the Kansas City Wizards in Major League Soccer in 2010.
 This deal came about after the AIFF ended their 10-year deal with Zee Sports five years early.  Two months later, on 8 February 2011, it was reported that twelve of the fourteen I-League clubs held a private meeting in Mumbai to discuss the ongoing issues related to the league.  It was never revealed what was exactly talked about at this meeting.  Then, on 22 February, it was announced that the same twelve I-League clubs that attended the meeting would not be signing the AFC–licensing papers needed to play in the I-League.  The reasoning for this was because the I-League clubs were not happy over the fact that IMG-Reliance had so far done nothing to promote the I-League and that they demanded the I-League be made a separate entity from both the AIFF and IMG-Reliance.
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Instat will produce all games with an 8-camera setup. AIFF's agreement with Instat Limited will run for three years. I-League for past two seasons was showcased on Star Sports. However, as per the request of the I-League clubs, the AIFF and FSDL (Football Sports Development Limited) negotiated the deal with the new broadcast partner providing exclusive rights for on-air and digital content.  2007 – 2017 Since 2007 the I-League has managed to find a way to be telecast, which is drastic in increasing the profile and popularity of the league. Before the inaugural 2007–08 season, the All India Football Federation reached a deal with Zee Sports to broadcast 45 of the 90 matches that season with TEN Sports broadcasting 15 matches in the inaugural season.
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